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How to build a highly profitable website that sells 2: Make sure you build it right

In the first show in this series, you found out how overly developed sites fail when it comes to clinching sales. Now that you understand the reasons why they fail, and the things you need to avoid, we can move on to those things you should do.

Department stores have been around for years, and their layout has been refined to an exact science to help people make purchases. It may seem obvious to say it, but just like a store in the ‘physical world', online stores also need to create a positive experience for the customer.

In this matter, a website has a huge advantage over a physical store in that modifications to its layout can be done quickly and easily, without the need to close the doors. Without disruption every little facet of the customer experience can be tweaked to increase sales.

In this, the second show in this five part series on developing an e-commerce site that works, you'll hear how Mark Hurst, the founder at Creative Good, developed Listening Labs - a technique you can use to make sure your customers are having the best experience you can give them. We join Creative Good expert Zimran Ahmed, in New York to learn what Listening Labs are and why they work. 

So turn up your sound, or plug in your headphones and click the play button to get the help you need right now!

Need more help with the sales process on your website? For more free tips and advice on how your website could be capturing prospects and making more sales - Click here!

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