How to grab attention and steal the show from the big guys in your market
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As a smaller player with an exciting new product or service, marketing presents great opportunities, but comes at very high cost. And compared to larger competitors, you could end up looking unimportant, or worse, not get noticed at all.
In this show James Kirk talks about how a very different approach can allow the smaller player to easily out-manoeuvre larger but lumbering competition.
James recently applied this technique for a software producer attending a key industry event in Las Vegas. With their new partner Microsoft in attendance, they really needed to impress. The competitors had millions of dollars in venture capital funding, so the client needed something new.
Learn how James and the Hubbub experts helped the client steal the show, generating such monumental buzz about the product that everyone - even the competition - was excited about it before it was even released!
Turn up your sound, or plug in your headphones and click the play button to see the show right now.
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