Often, different spots in the same business have different values. Eg take a river – it’s always the same river, but the value varies in different locations, locations like ford, bridges, and nice beaches. Or take producing books – the publishing agency without Stephen King is not that good. Stephen King is important, not definitely the publishing agency.

Every business consists of a number of people – leaders, employees, why not consultants and clients. They all play a different role in your organization. Everyone are important, but how the money flows is totally different story. How much money is made in a company, is often influenced only buy a few key players like sales people, the ones who set the price, inventors, and project managers.

So make sure you put your main attention to the main areas or people.