We have all heard the saying "Don't put all your eggs in one basket" but how many of us actually act on that saying?

Without a doubt it's a smart idea not to depend on one certain thing too much. Like me an my online magazine - I got steady and pretty nice traffic from Google & Google News. In June they changed something in their algorithm and I my online magazine lost about 90% of its traffic. Not great, is it? Of course I blame Google. It's always easier to blame others, especially if it's such a big giant. But the truth is I'm myself to blame here.

As a business owner it's always good to get most of your clients or visitors or sales from one place. It's easy, it's cheap and it's ... well, you get the point. However, putting all your eggs in one basket has two problems. Firstly, like it happened to me, if the basket catches fire, you're dead. Secondly, while one basket might be enough, why limit yourself with just one? Why not get yourself a second, third, fourth and also fifth basket? This way you have the chance to grow your revenues plus you're safer against the fires in any one of your baskets.

And on a lighter side, found this from the internet -

Here are some reasons to keep all your eggs in one basket:
# You have no eggs.
# You only have one egg.
# You only have one arm.
# You need all your eggs, so dropping a basket with only some of your eggs is as bad as dropping a basket with all your eggs.
# It's a trash basket -- all the eggs belong in the trash because they are already broken or spoiled.
# Last time you tried multiple baskets you couldn't carry them all and wound up dropping some.

And read some more here.