We all have seen very stylish and great looking ads, ads that are interesting to watch and that win awards. But do they sell? Do they make you remember the product they are promoting or do you remember the great ad but you don’t remember for what it was? I have really seen a lot of great ads but when I’m telling about them to someone, I seldom can remember what the ad actually promoted. That’s often the problem with stylish ads. Stylish & great looking ads do NOT equal most selling ads, these are two totally different things. You might notice the fancy ad more, but does it actually make you wanna buy your product?

All ads need to be RELEVANT. Advertising need to create buzz in a way that it would be closely related to your brand. And honest. Tell your prospective clients your weak points, don’t let them notice things first. Helpful information sells more than product description. Help your potential customer. And always use headlines in paper ads.