Like I mentioned in my last post, you need to be unique and so does your selling proposal. And this selling proposal is your promise to your existing or potential customer. Make sure it’s specific and make sure you can fulfill your promise.

How to choose you USP? In every market there is at least some needs that haven’t yet been satisfied. If you can find those gaps and then base your USP on these needs, you have great potential to become successful. While we can’t always call such needs "a problem", businesses that solve problems that haven’t been solved by others, are he ones that end up in the money.

Your USP needs to be specific and measurable, something too wide and vague ain’t good enough.

"Find Timuktu in 2 seconds" – imagine you’re promoting your atlas business. And yes, there actually is a place called Timuktu.

Once you have chosen your USP, make sure you integrate it into everything you do – people shouldn’t have to search for it. It doesn’t work that way. Your USP should be visible in everything you do or say. In online environment, it should be found in design, headlines, advertisements. Repeat it and repeat it again.